Selling leads to contractors is one of the most profitable business models on the internet. Roofing companies pay $75-$150 per lead. HVAC companies pay $55-$125. Plumbing companies pay $45-$100. And with the SPUNK Leads platform, your cost to generate these leads is essentially $0 because they come from organic Google traffic.
This guide covers everything: how to find contractors, what to say, how to price your leads, and the revenue share model that eliminates objections and closes deals fast.
Traditional lead selling charges per lead regardless of outcome. The contractor pays $100 for a lead that might be a tire-kicker. They get burned a few times and cancel. Your churn rate is high and your reputation suffers.
The revenue share model flips this: the contractor pays NOTHING per lead. You take 10% only when they close a job from your lead. This eliminates every objection:
"What if the leads are bad?" — You pay nothing for bad leads. Zero risk.
"What if they don't convert?" — You pay nothing unless they convert. Zero risk.
"I can't afford another monthly expense." — There is no monthly expense. You pay only when you profit.
The math works for everyone. A $10,000 roof job from your lead: the contractor keeps $9,000 they would not have had. You get $1,000. Both parties win.
Before you can sell leads, you need a website that generates them. The SPUNK Leads generator creates a complete 41-page website in under 5 seconds for any of 13 service niches in any city in America. Each site includes a homepage with a quote form, 8 service pages, 20 area pages targeting surrounding cities, 5 SEO blog posts, and all the schema markup and meta tags needed to rank on Google.
Open Google Maps. Search for "[niche] near me" in your target city. The businesses that appear are active, have a Google Business Profile, and clearly invest in their online presence. These are your prospects.
Target the sweet spot: Look for contractors with 10-50 Google reviews and 3.5-4.5 star ratings. These businesses are established enough to handle new leads but not so large that they have their own marketing department. Contractors with 200+ reviews usually don't need your help. Contractors with 0-5 reviews may not be reliable enough to close leads.
This script works because it is direct, time-respectful, and immediately communicates the zero-risk value proposition. The ask at the end — "Can I text you the link?" — is low commitment and moves the conversation forward.
If a contractor hesitates on the 10% commission, offer the first 3 leads completely free. No commission. No strings. This removes all remaining objections and creates reciprocity — after they close a $10,000 job from your free lead, the 10% commission feels like a great deal.
Nobody says no to free leads. And once they experience the quality — exclusive leads from homeowners actively searching Google, delivered via instant SMS notification — they will gladly pay 10% to keep them coming.
| Objection | Response |
|---|---|
| "I already get enough work" | "Great! But with my leads you can cherry-pick the highest-value jobs and refer the rest." |
| "I tried lead gen before" | "Were those shared leads from Angi? Mine are exclusive — only you receive them." |
| "10% is too much" | "On a $10K job, that's $1K to me. But it's $10K you wouldn't have had. Would you rather have $9K or $0?" |
| "How do I know leads are real?" | "Every lead includes name, phone, email, address, and what they need. Call them yourself." |
| "I need to think about it" | "Totally fair. Let me send you the first 3 free — zero commitment. See the quality first." |
| Activity | Daily | Weekly |
|---|---|---|
| Cold calls (Google Maps) | 20 | 100 |
| Cold emails | 30 | 150 |
| DMs (X / Facebook) | 10 | 50 |
| Follow-ups | 10 | 50 |
At a 5% conversion rate: 100 weekly contacts × 5% = 5 new contractors per week. 5 contractors × 3 jobs/month × $3,431 avg × 10% = $5,147/month within 4 weeks of outreach.
Once your first contractor starts closing jobs from your leads, use that success as proof for the next 10. Once you have 10, generate sites for more cities and niches. The SPUNK platform lets you batch-generate sites — 50 sites in an afternoon, each targeting a different city/niche combination.
At 100 contractors each closing 3 jobs per month at $3,431 average: 300 jobs × $343 commission = $102,930/month. From a system that costs $25/month to operate.
Build your first site in 5 seconds. Sign your first contractor this week.
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