1 Your Product

Start by entering your product details. This is the baseline everything is compared against.

Product Name *

Website URL

Category

Price Point

Price (numeric, for charts)

Key Features (comma-separated)

Your Strengths

Your Weaknesses

Feature Richness (1-10, for positioning map)5

2 Competitors (up to 5)

Add your competitors to generate the full intelligence briefing.

3 Competitive Matrix

Side-by-side comparison. Green = your advantage. Red = competitor advantage.

4 Positioning Map

See where you and your competitors sit in the market. Drag dots to reposition. Dashed zones show potential market gaps.

5 SWOT Analysis

Strategic insights generated from your competitive landscape data.

6 Threat Scores

Each competitor scored 0-100 based on price competitiveness, feature overlap, and market positioning.

7 Battle Cards

Ready-to-use competitive talking points for sales and marketing.

8 Market Overview

High-level market intelligence at a glance.

9 Export Analysis

Copy the full competitive analysis or print it.